The Uniformer

The Uniformer - A talk with Benny Belcher of LION

September 8, 2021

Benny Belcher is VP of Stationwear at LION. He is a true pioneer in the apparel, workwear, and uniform sourcing business. Playing key roles at Fruit of the Loom, Carhartt, Galls, and now LION, Benny has seen much of the past 30 years of evolution in uniform sourcing and merchandising. We talk about LION's stationwear plans, about industry trends, the challenges of global sourcing, and the challenges facing us in the near term.

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